The new Action Sports America segment will include Vans and Reef. The division will be overseen by Stephen Murray, president of Vans, who has been promoted to president of the Action Sports America coalition.
The North Face, JanSport and Eagle Creek brands will now be part of the Outdoor Americas division. Steve Rendle, president of The North Face, has been promoted to president of this group.
Murray and Rendle will report to VF Chairman and CEO Eric Wiseman.
In a related move, Dave Gatto, VF Outdoor Americas president, is leaving the company.