The Santa Barbara, Calif.-based brand, which launched its collection of shoes and bags for fall ’08 and has been tapped to create a special-edition shoe for the Project trade show in September, has recruited a group of advisors with longtime connections to the streetwear market, including the founders of Stussy and Mossimo.
“We have put together an advisory board of iconoclasts who represent the best and most creative minds in the fashion industry,” said Vael founder and Creative Director M. Coleman Horn, in a statement. “These are pioneers in the fashion industry … and Vael is fortunate to have their support and expertise as a driving force behind our success as a new brand.”
The board includes Shawn Stussy, founder of the 25-year-old Stussy streetwear brand; Mossimo Giannuli, who launched the Mossimo line in 1996 and holds an exclusive license agreement with Target; Robert Beauchamp, a former editor at GQ and Esquire magazines and founder of international marketing firm Beauchamp-Mastronardi & Associates; and Thom McElroy, who has created advertising campaigns for the youth market for nearly 20 years and co-founded streetwear and action-sports label Volcom.
The spring ’10 collection, which features perforated leathers and natural cork footbeds, will be unveiled to buyers in New York this month and at the Project show in Las Vegas Sept. 1-3.