Timberland Pro Launches Marketing Campaign

Timberland Pro has launched a new marketing campaign and Website designed to equip today’s workers with necessary tools for the job.

On Timberland Pro’s new site, Stayonyourfeet.com, visitors can search for sector-specific jobs, such as construction and manufacturing, via CareerBuilder.com. The site also features information about product by the Stratham, N.H.-based brand, including its Endurance workboot, which uses an anti-fatigue technology.

Guests can also compete for free product. In the “Toughest Man” contest, consumers can enter to win by describing their toughest day on the job. A weekly winner will be selected, and at the end of the contest, a grand-prize winner will receive a $1,000 American Express gift card and pair of workboots, as well as four pairs for friends.

Timberland will support the initiative through social media channels such as Twitter (@TimberlandPro), Facebook and YouTube, in addition to local market radio promotions and a TV campaign.

Timberland Pro Endurance boots were launched in fall ’08.

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