Skechers Steps Into India

Skechers USA Inc. announced Tuesday a license and distribution deal with Winner Sports Pvt. that would introduce the brand in India.

Winner Sports, a subsidiary of Pantaloon Retail India Ltd., part of Future Group, manages India’s leading retail and distribution chains. Over the next two years, Winner Sports will feature the Skechers lines in more than 75 retail stores and key accounts. Select styles of both men’s and women’s shoes will be debut in India in November, with kids’ added later, in 2010.

“We’re very excited to grow Skechers in India, a mega-market filled with mega potential,” Michael Greenberg, president of Skechers, said in a statement. “Our partnership with Winner Sports will be a key factor in reaching that potential, and we believe India will contribute to international growth and positively impact our business in the next two to three years.”

The step is just one more in Skechers’ path toward expansion, which has so far included growth in Brazil, China and Indonesia.