Pony to Release Shoe for Film ‘9’

Pony to Release Shoe for Film
Pony sneaker for "9"

Pony Inc. is partnering with Focus Features to create a limited-edition sneaker in conjunction with the upcoming movie “9.”

“9” is a computer-animated vision of the future that follows the adventures of small, burlap-covered robots called “stitchpunks.” Actors Elijah Wood, Martin Landau and Jennifer Connelly, among others, lend their voices to the characters.

The shoe was created to reflect the “stitchpunks,” using burlap and other makeshift materials. It also features a zipper, mismatched eyelets and neon-green stitching and accents.

The limited-edition run of 99 sneakers will be distributed through an online sweepstakes to be conducted with the retailer Hot Topic. The shoes and the movie will debut on Sept. 9, 2009.

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