“We will have a new logo, new packaging and new product with finer leathers, materials and detailing. It will be a more refined design that matches our new vision,” said Amy Laxineta, marketing director at Oh Deer.
According to the Laxineta, a brand overhaul has been in the works for more than a year, as the company has set its sights on a new customer and new aesthetic. “We’ve been in business for a little more than three years, and we’ve really developed from a juniors’ contemporary brand in the direction of a true contemporary brand with more high-fashion elements and higher price points,” she said.
At WSA this February, the brand will showcase a teaser of what’s to come, with samples of the new boxes and logo.