NexCen Opens TAF in Beirut

NexCen Brands Inc. today bowed Lebanon’s first franchised TAF, formerly known as The Athlete’s Foot, in Beirut’s Habtoor Grand Mall.
 
The store opening marks a push by NexCen, which acquired TAF in November 2006 and launched a global rebranding initiative of the retailer the following year, to expand TAF’s presence in the Middle East.
 
“We are continuing to expand our retail and franchised brands into new international markets,” said Kenneth Hall, CEO of NexCen. “We are very pleased to strengthen TAF’s presence in the Middle East through this new [store].”
 
TAF franchised stores operate in more than 30 countries, and Khalid Al-Mutawa, who owns TAF development rights in Kuwait, Jordan and Egypt, has overseen 11 other shop openings in Kuwait since 1997.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s