A. Testoni is showing a little compassion in a difficult economy with the spring ’10 launch of a core package of three styles of black and brown basics for $495 each. After polling its retailers, the high-end brand determined a need for a lower price on its Black Label, which retails from $900 to $1,200. The new shoes — a cap toe (below), loafer and oxford — are made in Italy in either calfskin or nappa leather. Each style has deep channel stitching in the sole and a narrowed shank. The new package is predicted to make up about 15 percent of sales, and A. Testoni will continue with its other lines as well. The shoes are slated for November delivery to department stores and other retail outlets.
Young & Modern
For spring ’10, Magnanni is adding a new line in hopes of pulling in the younger, more casual male customer. Magnanni Evolution is composed of six styles, including a cap toe (below), wingtip and oxford, in leather or suede. Each is hand-painted to achieve a rustic effect. “These are for men looking for shoes to wear with jeans,” said Pascual Blanco, president of Magnanni. “We don’t want to do casual, but these are fashion shoes you can dress down.” Scheduled for November delivery, the shoes will retail for $295 and will be targeted to Magnanni’s current retailers, as well as some new ones.
Italy’s Car Shoe is stepping beyond its signature driving mocs to introduce a line of sneakers for summer ’10 called Monogram CS 1.0. The Prada-owned brand has made personalization the goal, offering custom colors, materials — including leather and suede — and a monogram of any combination of two letters or numbers. Retail prices are still to be determined. The collection was previewed at Pitti Uomo in Florence, Italy, in June, and Saks Fifth Avenue has already picked up the line. A February delivery is planned for all accounts.
Nelsonville, Ohio-based Georgia Boot is taking its Georgia Giant collection of welted workboots down a new path with the launch of Giant by Georgia Boot, a companion line of casual styles. The offering includes wedge-bottom ankle boots and oxfords inspired by the brand’s core work product, as well as vulcanized looks. According to Amber Vanwy, public relations manager, although the collection has a strong work influence, it is a purely lifestyle-driven line targeting the fashion customer. Set for a January/February delivery, the $60-to-$80 collection is being targeted to mid-tier shoe chains and department stores.