The iconic 1980s men’s jacket line, which relaunched as womenswear last year, is taking the feminine approach even further with a collection of lacy stilettos and zipper-embellished, high-heel boots.
The inaugural fall ’09 footwear collection, priced between $112 and $300, includes 24 styles that coordinate with the apparel and outerwear, using the same materials, skins, color palettes and hardware.
And Members Only designer and president Kelli Delaney said the spring ’10 offering will be twice as large, with flip-flops, sandals and booties in ruffled fabrics and bright colors.
The fall collection debuts at next month’s FFANY show, and Delaney said she is already courting Hollywood’s biggest trendsetters — from Rihanna to Miley Cyrus.
“(Celebrities) drive attention to the brand,” said Delaney, a veteran fashion editor who has recruited Fergie and Mariah Carey as fans of the jackets and leggings. “You have to have that triple threat of the right celebrities, the right editorial exposure and the right store selling your product to survive.”
The China-made line, produced by New York-based licensee Olivia Miller, is targeted to shops that already carry the clothing collection, including Fred Segal, Harvey Nichols and Kitson.
The Members Only name has made a clear mark on the fashion scene, said Kitson owner Fraser Ross, who added that the new shoe collection could be a boon when customers are seeking something fresh from a recognized brand.
“Today, all I want is new product. That’s my goal right now,” said Ross, who has picked up four styles from the footwear line for his Los Angeles-area boutiques. “Customers want to say, ‘Oh, I haven’t seen that before.’”
But Delaney said footwear is just one part of the plan. Since the spring ’08 relaunch, she has added menswear, jeans and leggings to the line. Other categories being considered are children’s clothing and eyewear.