Oomphies is best known for its classic leather mules in pastel and metallic colors. While the brand has had limited distribution more recently, it has maintained a following among more mature customers through its presence with online retailers.
According to Lamo CEO Joseph Li, because there remains a loyal customer base, Lamo will continue to produce both vintage styles such as the Granda mule and Laurie open-toe wedge while introducing looks to appeal to a younger consumer base.
While the shoes have been produced in Spain, Lamo will manufacture the new line in Asia with its first collection scheduled to hit stores later this month. Set to retail at $50 to $60, distribution will be focused on department and specialty stores, independents and e-tailers.