The company announced on Wednesday that it had created a new VP of global business development position, naming Troy Ballard to the executive role. Previously, Ballard held leadership posts at Adidas, Salomon, Ripcurl and Icebreaker.
Ballard will oversee the transition of the company’s sales team into a business development unit, a move that is expected to help the supplier pursue a more strategic approach to its growth.
President and CEO James Curleigh told Footwear News the company will solicit input from the team on product design, marketing and pricing much more than it had in the past.
“I felt it was important [for our sales team] to be business development managers and not just order takers,” said Curleigh. “Customers are looking to move from a transaction type of dynamic to a partnership type of dynamic. We don’t just want to go in and try to sell more of our product. That’s what everyone is doing. We want to help [retailers] come up with a plan.”