Heelys Appoints CEO

Five months after the resignation of its former CEO, Heelys Inc. has found a new leader.

The company on Tuesday named Tom Hansen as its president and CEO, effective Aug. 1. Hansen is currently president of TM Advertising, where he has created campaigns including American Airlines’ “We Know Why You Fly” and Nationwide Insurance’s “Life Comes at You Fast.”
Hansen replaces Michael Hessong, who has served as Heelys’ interim CEO since Donald Carroll resigned from the company in February.
“Heelys [is] one of the most innovative new products to come to market in the last 10 years,” Hansen said in a statement. “We plan to bring that same innovative, entrepreneurial spirit to the creation of new products, new designs and a new brand marketing effort that will provide the solid foundation for Heelys to not only grow short term but to thrive for some years to come.”
Hansen also acknowledged Heelys’ “reduced sales volume” and noted that “several cost and infrastructure opportunities” will help restore profitability for the company “very soon.”

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