Genfoot America announced earlier this week that the outdoor footwear company has entered into a deal with Montabelluna, Italy-based Aku Italia to oversee the distribution, sales and marketing for Aku outdoor and trekking footwear in North America.
A separate division devoted to the Aku brand initiatives is currently being put in place.
“We will quickly integrate all of Aku’s sales and operational requirements into Genfoot’s existing framework. Our short-term goal is to reintroduce [the] Aku brand and quickly establish the Aku product through specialty outdoor retailers in the North American market,” Genfoot President Richard Cook said in the statement.
A soft launch is planned for spring ’10, followed by a larger push to key retail accounts for spring ’11.