In celebration of its 20-year support of the marathon (a partnership that was extended last week), Adidas is creating a limited-edition version of its Supernova Sequence running shoe. Created in a blue-and-yellow Boston Marathon colorway, the shoe’s sockliner has an inscription marking the occasion: “This product was created in celebration of the 20th anniversary partnership between the Boston Athletic Association and Adidas,” as well as a unicorn, the symbol of the BAA, the marathon’s sponsor. In total, 800 pairs of the $100 style for men and women will be sold at the Marathon expo and at Shopadidas.com, as well as at local shops Marathon Sports, City Sports, New England Running Co. and the Greater Boston Running Co.
Runners looking to catch the spirit should stop by the Brooks booth — or rather, tent — during the Marathon Expo, held today through Sunday. The Bothell, Wash.-based brand is celebrating its new “Running’s No. 1 Superfans” campaign by recreating a revival tent (complete with an organ-accompanied choir and a 14-foot macaroni statue) to spread the gospel of running. Every hour throughout the expo, the stars of the Superfans campaign, Carl and Karl Underwood (better known as twin comedians Randy and Jason Sklar) will perform a 10- to 15-minute show called “The Runbearable Lightness of Being: A Pre-Race Benediction.” Catch the spirit at Booth No. 1404 at the Hynes Convention Center in Boston.
If 26.2 miles of thrills and hills doesn’t quench your desire to move, marathoners and their guests (those over 21, at least) can party down at Boston’s Faneuil Hall on Monday night at the official post-race party. Special deals on eats from hall vendors are available from 5 p.m. to 9 p.m., and live entertainment, race videos and race results will go throughout the night. Dancing from 7 p.m. to 12:30 a.m. is also on the menu for indefatigable racers and their friends. Marathoners get a complimentary ticket, but limited extras are available for $20 when picking up numbers.