Finish Line Launches E-Commerce Division

The Finish Line on Tuesday announced the creation of a new e-commerce division and appointed former chief information officer and EVP of information systems and distribution Donald Courtney as president of the group.
 
The new division brings together the e-commerce advertising, design and content team, which had been divided between the marketing and information systems departments. It will focus solely on content, sales and the customer experience at Finishline.com. Courtney will report directly to CEO Glenn Lyon.
 
“We are committed to continuing to grow our e-commerce business and further develop a comprehensive Internet strategy in line with our strategic direction,” Lyon said in a statement. “We increased online sales by 14 percent in the first quarter [of 2009] and look forward to building on that growth by establishing a focused e-commerce division that integrates content with technology under the guidance of Don Courtney, an experienced and proven leader.”