Beckman, who took over the role last week, was most recently chief marketing officer for Condé Nast and president of the Condé Nast Media Group. He is responsible for all the group’s businesses, including Footwear News, Women’s Wear Daily, WWD.com, Fairchild Summits, Fairchild Books and Fairchild Classified. He will continue to report to Charles Townsend, president and CEO of Condé Nast.
“We decided to put the largest, richest marketing asset in charge of running this business,” Townsend said during a meeting with employees on Wednesday.
Beckman was named EVP and chief marketing officer of Condé Nast in 2002. In 2004, he was promoted to president of Condé Nast Media Group, while retaining his marketing title. During his tenure as president, he oversaw large marketing initiatives, including the “Fashion Rocks” and “Movie Rocks” franchises, and was responsible for 80 percent of the ad revenue at Condé Nast.
He has also served as VP and publisher of Vogue from 1998 to 2002, publisher of GQ from 1996 to 1998 and publisher of Condé Nast Traveler from 1994 to 1996. He has been named Condé Nast Publisher of the Year twice. Beckman started his career at The New Yorker in 1986.
Beckman takes over for Daniel Lagani, who has left the company.