Executive Moves at Keen, Aetrex

Keen Europe Adds GM
John Jansen has been appointed to the new position of GM for Keen Europe. He will run the division from the company’s new European headquarters in Rotterdam, the Netherlands.

Jansen will focus on building the brand’s business in Europe, but also will be part of Keen’s global management team. He will work across the company to create a growth strategy for Keen in Europe.

“I’m really excited to join the Keen team,” Jansen said in a statement. “It’s great to be part of a young, entrepreneurial organization that is committed to further developing the brand in Europe.”

Jansen was previously VP of commerce for O’Neill in Europe and also has worked for Nike and Converse.

Former Ecco Exec Joins Aetrex
Aetrex has named Tony Baldwin as the director of sales for retail chains. Baldwin will be charged with building the Aetrex brand and increasing sales of the company’s footwear and footcare product lines in retail chains.

“Aetrex has a very compelling and unique story,” Baldwin said in a statement. “Now that I’ve joined the company, I look forward to leveraging what Aetrex has already built and helping them expand the brand footprint into many more retailers.”

Baldwin came to Aetrex from Ecco USA Inc., where he was the national sales manager. He has previously held positions with Rockport Co. and Steven Madden Ltd.