Harry Kubetz has been named to the newly created position of COO, and Martin Keen, creator of the Keen outdoor brand, has joined the product team as outdoor/performance design manager.
Kubetz will oversee all key functional areas of the Waltham, Mass.-based brand, with an emphasis on integration and efficiency of operations, and the growth of global business units. Most recently, he was SVP of operations for Kenneth Cole Productions Inc. in New York.
Keen, meanwhile, will focus on the development of outdoor/performance styles, the next step for the company, which currently offers casual, active-casual and dress-casual looks. Keen is a 20-year footwear veteran and is well known for his eponymous outdoor-performance brand. According to the company, his background in the category will lay the groundwork for Earth’s move into this footwear arena.