Dada Inks New Licensing Deal

World Industries parent company I.E. Distribution announced on Monday it had acquired the North American licensing rights for Dada Footwear and Dada Supreme Footwear.
“The brand hasn’t had much distribution in the U.S., so this is a big opportunity,” said a spokesperson from I.E. Distribution.

At press time, it was not immediately known whether past licenses would continue.
As previously reported in Footwear News, BBC International acquired the licensing rights to the brand in 2007 and planned to relaunch the label with a collection of men’s, women’s and kids’ shoes.

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