Collective Brands Inc. has appointed John Smith to SVP and GM of retail for its Performance and Lifestyle Group.
Smith joined the company in 2005 and will now report to Stride Rite Children’s Group’s new president, Sharon John. The former SVP of store development and procurement will now lead all retail efforts for the Performance and Lifestyle Group, creating a new strategy in partnership with the Stride Rite Children’s Group.
“Applying John’s extensive retail knowledge and strategic thinking directly to the Performance and Lifestyle Group operation will enable us to take our retail businesses in this important and growing unit of our company to the next level,” Matt Rubel, CEO of Collective Brands, said in a statement. “This move … shows our commitment to the PLG retail business — a critical initiative for Collective Brands’ hybrid business model.”
In his new position, Smith proposes to expand the 360-store Stride Rite chain.