Frye Focuses on Sneakers
Known for its leather boots, Frye has turned an eye to sneakers for spring ’10, with a collection of buffalo leather kicks inspired by one of the brand’s most popular Western styles.
The Kira high-top sneaker, a women’s style and descendant of Frye’s Carson boot, comes in 13 colorways from magenta to brown and is set to retail at $128.
While the brand has previously included men’s sneakers in the mix, designers tapped into the extensive Frye archives to resurrect a 1970s-style running shoe for spring. The Reed, which blends suede and nylon on a rubber sole, is offered in eight colors and priced at $128.
Both sneaker collections are expected to sell at Thefryecompany.com and select retailers.
Silver Star Casting Company to Make Shoes
Silver Star Casting Company is launching a new collection of men’s and women’s footwear, slated for U.S. rollout in early 2010 (and showing at Magic next week), with licensing partner Draven.
The 25-style shoe line will be comprised of men’s sneakers, as well as women’s heels, wedges, flats and sandals. Each will feature Silver Star brand art designs and retail for between $20 and $120.
Silver Star wanted to work with a brand that had a complementary vision and aesthetic,” said Silver Star owner Luke Burrett, in a statement. “The collaboration with Draven came organically and the resulting product is what we hoped for: edgy, top-of-the-line fashion.