Translated from the Hindi word for renewal, Naya is targeting women with an eclectic sense of style, according to Marci Ranger, VP of wholesale marketing. “She [likes] relaxed, eclectic looks, but also [those] that are feminine and sophisticated.”
Designer Kasey Gibbs added that the Naya woman is an entrepreneur or involved in a creative field that doesn’t require a tailored look at the office. “There’s a sense of humor and joyfulness to the line,” she said, noting that it is more lighthearted than sister brand Naturalizer, which Gibbs also designs.
While the collection is focused primarily on style, Pat Hogan, VP of new business for the St. Louis-based company and GM for the brand, said, “There is a commitment to working toward having product at every turn and every corner [that will] be the best it can be for the planet.”
Available in narrow, medium and wide widths, Naya will be targeted at boutiques, fashion-comfort stores and full-service department stores, with a retail price of $100. Delivery is slated for February.