Britney Sports Candie’s in ‘Radar’

Candie’s footwear, apparel, jewelry and accessories play a starring role in Britney Spears’ new music video for her song “Radar.”

The brand, which is owned by New York-based Iconix Brand Group, has extended its agreement with the entertainer to include appearing in Candie’s fall 2009 TV, print, online and in-store advertising, which will be culled from the “Radar” video. With a posh polo theme, the video was shot on a private horse farm and estate in Santa Monica, Calif. The visual narrative centers around Spears seducing a polo player.

Dave Meyers shot the TV commercial, which will debut in late summer, and fashion photographer Matthew Rolston shot the print ad campaign, hitting September magazines.

More From Our Brands

Access exclusive content