Candie’s footwear, apparel, jewelry and accessories play a starring role in Britney Spears’ new music video for her song “Radar.”
The brand, which is owned by New York-based Iconix Brand Group, has extended its agreement with the entertainer to include appearing in Candie’s fall 2009 TV, print, online and in-store advertising, which will be culled from the “Radar” video. With a posh polo theme, the video was shot on a private horse farm and estate in Santa Monica, Calif. The visual narrative centers around Spears seducing a polo player.
Dave Meyers shot the TV commercial, which will debut in late summer, and fashion photographer Matthew Rolston shot the print ad campaign, hitting September magazines.