Brand Matter Inks Deal for Caribbean Joe Footwear

New York-based Brand Matter announced on Wednesday it has entered into a licensing agreement with Anthony L&S LLC for men’s and women’s footwear under its Caribbean Joe brand. The license will also include footwear for Brand Matter’s Jamaica Bay, Havana Jack’s Café and the CJ Breeze brands.

“We talked for a while about doing footwear in-house, but our strategy is to put the experts in the business in control,” Rick Platt, president of Brand Matter told Footwear News. “[Anthony L&S] was the perfect fit.”

The footwear, which is debuting for resort ’09, will include casual styles such as sandals and boat shoes and will feature prints consistent with the apparel collections.

Department stores and specialty stores will be the target accounts, said Platt.

“Anthony L&S will focus on our largest Caribbean Joe apparel retailers, including Belk, Dillard’s and Bon Ton,” he added.

Though price points have not yet been confirmed, Platt said the opening price point will fall somewhere above that of private-label product, but below the designer collections.

“Caribbean Joe is a moderately priced island lifestyle casual brand, so the footwear will [have] moderate price points,” he said.

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