Athletic Footwear Prices Rise in 2008


The average price for athletic footwear in 2008 inched up from the previous year, according to a report released Tuesday by the National Sporting Goods Association.

The study, which followed sales for 22 types of athletic shoes, found that in 2008, the average price for athletic footwear rose 1.6 percent from the previous year to $43.71. Preliminary data said that men spend about $45.16 per pair, while women spend $42.75.

“Among the three largest footwear categories by dollar volume, the gym shoes/sneakers category showed the highest increase, up 4.1 percent,” said Thomas Doyle, VP of information and research at NSGA. “It was followed by jogging/running shoes, up 2.8 percent, and walking shoes, up 1.6 percent.”

By age group, the 18- to 24-year-olds spend the most per pair — $57.31 — followed by 14- to 17-year-olds, who paid an average of $51.89. Additionally, 25- to 34-year-olds paid $50.54, and those 65 and older paid $50.41.

The 18-to-24 age group was found to spend the most, with men at $62.78 and women at $52.36.


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