Twenty years after Nike entered the cross-training category with the original Air Trainer — made famous by Bo Jackson’s classic “Bo Knows” commercials — the company is prepping for the next evolution with the July 1 debut of the Trainer 1. Designers went back and reexamined the original shoe for inspiration and reengineered the design to incorporate the company’s latest technological innovations. For instance, the 11.5-ounce men’s and women’s mid-top style features a flexible, patent-pending DiamondFLX outsole, a new lacing system and an inner Dynamic Fit sleeve for forefoot lockdown, and a Max Air heel. High-top and low-top versions of the $90 shoe are expected to drop at sporting goods and athletic stores later this year, along with limited-edition versions of the shoe in a variety of colorways and material makeups.
Run Like a Girl
Herzogenaurach, Germany-based Adidas is giving women some attention with its new AdiZero Aegis, a women’s-specific stability running shoe. The new trainer features the brand’s new ForMotion technology, a panel of stretch material over the midfoot of the shoe that supports the foot during running while reducing torsion stiffness. A women’s-specific last adds flexibility in the forefoot with specially positioned flex grooves, while the company’s Adiprene cushioning aids propulsion. The $110 style will hit running channels, Adidas stores and other accounts for fall.
Fila is heading to the races with its new Honda Racing shoe line. The Sparks, Md.-based brand, licensee of the Honda Racing name, will bring a line of driving shoes to market next month, targeting chain stores and independents nationwide. Available in low-cut and mid-cut versions, the shoes feature injected midsoles, solid rubber outsoles and ballistic mesh uppers with synthetic overlays. (The mid-cut style features a hook-and-loop strap for extra support.) Retailing for $65 for the low version and $70 for the high, the shoes will deliver July 15.
Wes Humpston is the latest to throw his hat in the skate ring with the back-to-school launch of a men’s-only skate line called Bulldogs Art. The line features one low-top style in three colorways, showcasing Humpston’s artwork in embroidery and printing — which also shows up on the shoes’ collectible boxes. The $89-to-$120 shoes are available at Bulldogskate.com and are targeted to skate shops.
Atlanta-based women’s brand Nfinity — best known for its cheerleading shoes — is going from the sidelines to the court this fall. It will launch a women’s-specific basketball model endorsed by Tully Bevilaqua of the WNBA’s Indiana Fever. Bevilaqua will wear the shoe on-court and also will serve as the face of the brand. The lightweight $119 style provides ankle support, and the company’s BioniQ technology helps address additional strain on the ACL, which women athletes are prone to injuring. The style will deliver Aug. 1 to select retailers, but a limited size run is currently available at Athenasattic.com.