As some footwear companies continue to tighten their product offerings in a tough economy, brands such as Altama and Moszkito are instead venturing into new categories.
Military footwear producer Altama, a division of Tactical Holdings, is giving military personnel a chance to get step into something comfortable after a day in their combat boots. The Atlanta-based company is moving into new footwear territory with the introduction of Panamoc, a gored slip-on designed for everyday wear. The shoe features the brand’s signature Sand Shark slip-resistant outsole, dual-density orthotic footbed and water-resistant leather and nubuck uppers.
Available in six colors and materials, the shoe retails for $99. The men’s Panamoc, available in medium and wide widths, will hit stores in October, with the women’s, available in a medium width, will follow in December. It is being targeted to both military retail outlets and mainstream retailers.
In a separate move, Moszkito, based in Scottsdale, Ariz., known for its collection of over-the-counter footbeds and Archy sandals with built-in arch support, has added a companion series of closed-up styles for men and women for fall.
Like the sandals, the new casuals include four styles for women and four for men, all with a removable footbed with 16-millimeter arch support, retailing for $80 to $85. Rounding out the assortment are two styles each for men and women that come complete with a set of three footbeds in varying arch heights, retailing for $110 to $120.
Delivery of the closed-up styles is set for later this month.