Affliction Inks Footwear Deal

Affliction Holdings LLC is evolving its rock ’n’ roll image. The company announced on Wednesday it had inked two licensing deals with Evolutions Footwear and August Accessories.

Evolutions will develop a line of boots, sandals, athletic and sport-casual shoes under the Affliction label, to be sold in department stores, specialty chains and boutiques in spring ’10.

Meanwhile, August will produce belts, hats, watches and cold weather accessories bearing the Affliction moniker.

“Affliction is an ever-expanding global brand that defines contemporary fashion with a unique hard edge,” Marianna Fundator, Affliction’s director of licensing, said in a statement. “Evolutions Footwear and August Accessories are synergistic with our company’s philosophy and design style and will be terrific additions to the Affliction family of brands.”

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