Adidas Appoints New Chief Officers

Adidas Appoints New Chief Officers
Adidas Paris

Adidas Group announced two new executive appointments Wednesday. Roland Auschel was named chief sales officer, effective July 1, and Michael Stanier joined on May 15 as chief retail officer.

Auschel, who currently acts as head of the Europe, Middle East and Africa regions, will oversee all commercial strategies and trade development.

Stanier, who has spent time at Timberland Co. and Gap Inc., will be responsible for the operational and aesthetic unity of the global retail portfolio of company-owned stores and aims to make Adidas one of the top 250 global retailers over the next few years.

Of note, Adidas previously announced that it would make an effort to strengthen communication within its global structure, eliminating regional headquarters in Asia and Europe, as previously reported in Footwear News.

“The new structure will get us closer to our consumer and accelerate our speed to market significantly, making our organization faster, more effective and more flexible,” Herbert Hainer, CEO and chairman of the Adidas Group, said in a statement. “At the same time, it will strengthen the consistency of our brand messages globally by empowering a direct working relationship between global brand and marketing management on the one end and local markets on the other end.”

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