NEW YORK — Washington Shoe Co. has announced a new licensing deal with lifestyle brand Tokidoki to design, source, manufacture and market a line of Tokidoki rain boots.
The boots will retail at $120 for adults and $60 for kids, and the Seattle-based footwear firm plans to debut them at high-end specialty and department stores later this fall.
“We have been amazed by the early response to these fresh designs in this market. These rain boots represent our first foray into the fast-growing market of art-based streetwear,” Rob Moehring, president of Washington Shoe, said in a statement. “The Tokidoki brand enjoys a massive following of passionate Tokidoki lovers, and we are thrilled to provide them with these incredible boots.”