McCreight will report directly to Chairman and CEO Kevin Plank and will seek to develop and manage the company’s growth strategy, efficiency and core businesses, as well as its wholesale and direct-to-consumer distribution and marketing.
McCreight, 45, will leave his current post as president of Lands’ End, a division of Sears Holding Corp., to join the Baltimore-based athletic company. He previously served as SVP of Disney Stores World Wide and president of Smith and Hawken.
“Welcoming David McCreight as president is a milestone chapter in the Under Armour story. Working alongside COO Wayne Marino, David’s experience and insight will create an immediate impact on our business,” said Plank, in a Tuesday statement. “The addition of David allows me to focus on driving growth and steering the UA brand, both in the U.S. and around the globe.”