NEW YORK — Footwear firms and Chinese producers are teaming up to host the fourth-annual Footwear Association Charity Event, a golf tournament that supports the welfare of China’s youth and impoverished citizens.
Slated for Oct. 29-31 in Zhongshan, China, the event is spearheaded by H.H. Brown, BBC International LLC and other industry firms in the U.S. and China. The goal this year is to raise $1 million for charities throughout China that are dedicated to improving the infrastructure of health care and education for Chinese children.
“It’s a wonderful thing that so many of the people in this industry have stepped up to help so many needy children in China,” said Jim Issler, CEO of H.H. Brown. “Thirty-five U.S. retailers, suppliers and other wholesalers, from Zappos.com to Wolverine World Wide to Shoe Buy, are giving money. The difference it’s making … is already being recognized by the central government and other people in that country.”
“It’s a great cause,” added Bob Campbell, president of BBC International. “We are giving children in China an opportunity to get the education they wouldn’t otherwise have.”
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