NEW YORK — Cole Haan has paired with tennis star Maria Sharapova for some doubles.
Cole Haan, a subsidiary of Portland, Ore.-based Nike Inc., has signed Sharapova as the lead collaborator and face of Cole Haan Sporting, a collection of men’s and women’s sport-inspired fashion footwear and accessories that will launch for spring ’09.
The inaugural collection will include day and night looks that will draw inspiration from boating, tennis, track and golf. Women’s footwear styles will include wedges, flats and sandals, with boat shoes and laceups available for men.
The footwear, which will be priced from $115 to $200, will incorporate Nike technologies including Nike Air and the Flywire construction that debuted in Beijing for the Olympic Games. The collection will be available at Cole Haan boutiques globally, as well as top-tier department store accounts and at http://www.Colehaan.com.
“Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique,” CEO James Seuss said in a statement. “We created this collection as the foundation to a dynamic lifestyle — weaving Cole Haan’s history of craftsmanship with Nike’s tradition of high-performance innovation.”
Sharapova, a triple Grand Slam winner, will begin as a collaborator on the project for fall ’09.
“Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product,” Sharapova said in the statement. “I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history.”