NEW YORK — Rocky Brands Inc. announced Wednesday an exclusive licensing agreement with Haas Outdoors Inc. to produce and market Mossy Oak brand footwear in North America.
Two collections of casual lifestyle footwear and hunting boots retailing from $50 to $90 will be distributed through shoe and sporting goods specialty retailers. Mossy Oak is the newest of eight brands that Rocky produces, distributes and markets through ownership and licensing arrangements.
“We’ve enjoyed a longtime relationship with Mossy Oak, and we are delighted to become exclusive licensees of their branded footwear,” Mike Brooks, Rocky chairman and CEO, said in a statement. “The price point of this footwear dovetails perfectly with our Rocky hunting footwear. Basically, we’re combining the power of Mossy Oak’s brand among outdoor consumers with the strength of our distribution channels to create a winning partnership.”