Mark Zobel was named director of marketing, while Susan Hebberts filled the creative director position.
“Mark and Susan bring superb skills to expanded marketing and creative roles within our organization,” Lee Smith, R.G. Barry SVP of creative services, said in a statement. “Their extensive knowledge and experience will be critical as we continue to build our existing businesses and move into new and underserved areas.”
Zobel, 42, most recently worked as director of business development and strategy for a New York digital advertising firm and has been involved in marketing and product development for several consumer goods companies, including Scotts Miracle-Gro, Frito-Lay and SC Johnson.
Hebberts, 39, previously was art director at Limited Too and has worked with brands including Botanical Nutrients, American Girl and Les Couvent Des Minimes.