Nike to Launch Lebron James’ Sixth Signature Shoe

NEW YORK — Nike Inc. will launch the Zoom Lebron VI performance basketball shoe Friday, introducing it to retail globally in the U.S., Asia Pacific and Europe.

Working along with Nike designer Ken Link, James, who plays for the Cleveland Cavaliers, created a shoe that would meet his performance needs, including a full-length Zoom Air unit in the mid-sole, as well as a double-stacked Zoom Air unit in the heel for added responsiveness and ease of transition in movement, Nike said in a statement.

James, who along with the U.S. men’s basketball team, won a gold medal at the 2008 Olympics in Beijing, and the shoe is designed to embody the strength, passion and vision he exhibits on the court, Nike said. Aesthetics of the shoe are also geared toward James’ personal beliefs, with graffiti art on the tongue highlighting James’ mantras of family, winning and fearlessness.

The shoe will be available in Canada in January.

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