The new gear is the lightest Nike has ever produced in its long history with the games, Beaverton, Ore.-based Nike said in a statement released Tuesday. Its Swift Suits are meant to cut wind resistance with their dimpled fabric, while its Flywire footwear technology has helped create super-light track spikes. Athletes donning the new footwear and apparel in Beijing should experience 7 percent less drag than those who competed in Athens, and that should shave off about two-tenths of a second in the 100 meter sprint, Nike said.
Flywire technology will also be added to select styles of consumer footwear products starting in July.
“Our new innovations are truly game-changing and industry-defining. It is the lightest footwear and apparel we’ve ever created,” said Sean McDowell, Nike’s footwear design director, in the statement. “The world’s top Nike athletes are wearing Flywire technology at the trials because they want gold.”
“The difference between making the team and not making the team comes down to mere hundredths of a second,” said U.S. Olympic Committee CEO Jim Scherr in the statement. “Nike’s ability to deliver ground-breaking apparel and footwear with cutting-edge technology has been incredible. We are proud to have worked so closely with Nike to develop this amazing, innovative and eye-catching Olympic collection.”