Nike Bows Soho Sportswear Shop

NEW YORK — The first Nike Sportswear store is set to open at 21 Mercer St. in New York’ Soho neighborhood on Friday.

The boutique location will be the exclusive store for top-tier exclusive products, including the entire Nike Sportswear NSW collection, seasonal “21 Mercer” items and Nike Sportswear Bespoke, an appointment-only customization line. For fall ’08, bespoke clients can collaborate with Nike designers to craft their own unique Air Force 1 sneakers.

“We’re putting the best of our entire collection under one roof in New York City, so consumers from all over the world can access it,” said Nike Sportswear VP Dermott Cleary, in a statement.