Global watchmaker Fossil is bowing a women’s footwear collection for fall ’09 on the heels of a men’s line that launched for this spring.
The collection, which includes 42 styles of wom- en’s flats, heels and boots, is set to retail for be- tween $88 and $225 and captures modern and vintage details in a comfortable and dressy look, said Scott Milden, creative director of Richard- son, Texas-based Fossil footwear.
“There’s a casual quirkiness in the design. We wanted to make the obvious pump, but give it a twist, make it unique and give it a reason to live,” Milden said. “We don’t need another black pump in the world — we’ve got plenty of those.”
The addition of women’s footwear, Milden said, was a natural fit for the company as it expands into a larger lifestyle brand, which includes jew- elry, handbags, belts, sunglasses and apparel. The denim-friendly collection, Milden said, in- corporates a natural color palette and thick, matte leathers. It will be sold at select Fossil stores, on- line and at department stores, including Macy’s and Dillard’s.
Even in a difficult economy, Milden said he is still hopeful that the company will be able to transcend slumping footwear sales with the new collections.
“When we started [shoes] 24 months ago, we were not in the market we are in today. [But] Fossil is a very big company, especially in the de- partment store channels, and we have the ability to withstand a lot of the pressures some of the smaller brands [can’t],” he said.
“No one wants to do anything in this market, but [we say] bring it on. We are ready to go forward.” — Marcie Young
J.M. Weston Bows Couture Shoe
Men’s luxe leader J.M. Weston has announced the launch of the Code 222, its sec- ond limited-edition footwear style.
For those who crave exclusivity, only 500 pairs will be available by special order — at the retail price of $2,390. The look melds the traditional English derby with the French oxford and features a range of artisan details. Code 222 boasts hammered metal tips, branding iron marks on the sole and heel breast flaps, and the owner’s monogrammed initials under the tongue. As further proof of the shoe’s singularity, each pair is numbered on the lining. — Meghan Cass