NEW YORK — Kohl’s Corp. and Iconix Brand Group Inc. announced Wednesday a multiyear license agreement, giving Kohl’s exclusive license to design and produce Mudd apparel, accessories, jewelry and domestics.
Beginning in July 2009, the partnership will expand Kohl’s current collection of Mudd merchandise in stores nationwide and at Kohls.com. The department store will enlarge its offering from the girls’ and juniors’ bottoms, footwear and jewelry that it already sells to include girls’ and juniors’ apparel, intimate apparel, sleepwear and accessories.
“This partnership will transform Mudd into a total lifestyle concept and provide Kohl’s with yet another powerful national brand that has more than 90 percent awareness,” said Neil Cole, chairman and CEO of Iconix, in a statement. “We have experienced the power of Kohl’s with our Candie’s exclusive license agreement, which has been expanded into more than 30 product categories across the store. We look forward to similar long-term growth and expansion for the Mudd business.”