New York — Kenneth Cole Productions Inc. has appointed Kristen Dykstra SVP and chief marketing officer, effective August 25.
In her new position, Dykstra will oversee branding, marketing and advertising as well as public relations, media and consumer direct marketing for all of the company’s brands. She will report directly to Kenneth Cole on all creative matters.
Dykstra previously worked as SVP of global marketing and public relations at BCBG Max Azria Group. During her tenure, the company grew from a $250 million business into a $1.4 billion global apparel group.