Beginning Nov. 17, Burrows will lead a reinvigoration plan for the Keds, Pro-Keds and Grasshoppers brands. Additionally, she will head up all functions within the Lexington, Mass.-based unit, including product design and development, sales, marketing, merchandise planning and operations.
This announcement comes four months after Shawn Neville announced his departure from Keds after four years in the position.
Most recently an SVP at Camuto Group, Burrows has overseen the Jessica Simpson brand for the past two years. Prior to that, she was a VP at Sports Brands International, working on design, creation and development for Fila. She also has experience at Converse, Adidas and Asics.
“Kristin has a great background in fashion and sports brands in all aspects of bringing footwear and apparel products to the marketplace with strong demonstrated results, and we are thrilled to have her join and lead our Keds team,” Gregg Ribatt, president and CEO of the Stride Rite Group, said in a statement. “We look forward to her leadership and contributions to our Keds team as we amplify these iconic brands in the global market driving future expansion and growth.”