NEW YORK — Jones New York, a brand of lifestyle women’s clothing under the Jones Apparel Group Inc. umbrella, has launched a dedicated e-commerce site, Jny.com, where consumers can access the full assortment of the brand’s collection.
The site features the largest selection across all the Jones New York apparel lines, as well as outerwear and select accessories. In addition to product, the site features the expertise of fashion expert Lloyd Boston, an exclusive style guru for Jones New York.
According to Ron Offir, president of Jones Apparel Group e-commerce, “Jones is the foremost brand in women’s classic apparel, and we are happy to bring the collection to our customers, who will enjoy shopping at our new online flagship store. The breadth of the assortment offered, the ease of navigation and the added value of Lloyd Boston provide our customers with the tools and information needed to dress for their lifestyle.”