NEW YORK — Iconix Brand Group Inc. announced Tuesday that Iconix China Ltd. has partnered with Mecox Lane Ltd. to develop the Rampage apparel and footwear brand in greater China.
Rampage expects to open 50 or more freestanding retail stores in multiple cities throughout China beginning in spring ’09. Mecox also plans to offer Rampage products through its catalog and e-commerce channels.
Iconix China Ltd. is a 50-50 joint venture with Novel Fashion Brands Ltd. Neil Cole, chairman and CEO of Iconix, and Silas Chou, chairman of Novel, jointly said, “We are excited that Iconix China closed its first deal with Mecox and its investment partner, Sequoia China. We believe this is the first of several deals that will be signed by Iconix China over the next year.”
Hong Kong-based Iconix China was formed in September 2008 to expand the Iconix portfolio of brands in greater China. Novel is owned and led by Silas Chou and family.