El Naturalista Boosts Humanitarian Effort

NEW YORK — In an effort to reaffirm its commitment to social and environmental responsibility, Spanish comfort brand El Naturalista has announced the creation of the Department of Corporate Social Responsibility.

The department is charged with coordinating all the company’s existing philanthropic activities, as well as developing new initiatives. For example, the Atauchi Project will continue supporting El Naturalista’s efforts to care for and educate children in need. To date, it has donated more than $218,000 to the project, which is focused on completing The City of Hope, a home for disabled and abandoned children in Arequipa, Peru.

In addition, the new department will increase El Naturalista’s collaboration with two non-profit organizations in Arnedo, Spain, the location of its main production facility.