Daniblack Adds E-Commerce

LOS ANGELES — Schwartz & Benjamin announced Friday that it will launch an e-commerce site for its daniblack footwear label.

The site, debuting later this month, is designed to allow consumers to interact directly with the brand. “The key differentiator in building and launching the daniblack e-store is the opportunity for the daniblack customer to engage with the daniblack designer,” President and CEO Daniel Schwartz said in a press release. “The e-store will enable an ongoing dialogue with users by allowing them to preview new designs before they are launched at retail, view the latest footwear trends and receive style tips, allowing us to connect with the daniblack customer on multiple levels.”

Online ads promoting the site are expected to appear on Style.com, Glam.com, USWeeklyMag.com, Shop.com, Shoetube.tv, RuningWithHeels.com, and BrandHabit.com.