Crocs Adds New Management Positions

NEW YORK — Crocs Inc. announced Tuesday the addition of two members to its management team in effort to beef up global sales.

Charlie Johnson is serving as global creative director, working on efforts such as design, marketing and merchandising. And Chris Ladd has been named VP of global e-commerce, spearheading the company’s global internet business. Both are in newly created positions.

Johnson last worked at Adidas, most recently as strategic project designer. Ladd comes to the company from Titleist and Footjoy Worldwide, where he served as director of interactive marketing and e-commerce.

“A key to our global growth and continued success is dependent upon connecting with our consumers,” Ron Snyder, president and CEO of Crocs, said in a statement. “Both Johnson and Ladd will allow us to do just this by moving toward a more fully integrated customer experience with our products.”

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s